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ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo

    Developer

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Obituary: Rising fashion star brought color to catwalk

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    Designer Adesagi Kierana, who died in an apparent accident in Bandung on Sunday, was remembered with affection by fellow designers and celebrities, many of whom were regular clients of his colorful designs.

    Singer Titi DJ was a loyal patron of the 34-year-old designer, renowned for his dynamic and innovative use of color.

    “Adesagi has been my favorite designer since he began his career,” she told The Jakarta Post on Monday. “He was bold enough to use primary colors in his designs, and I love color. And he provided daring designs in the Indonesian fashion world, so he was a perfect match with me. His creations also helped make me look slimmer without wearing a corset.”

    She said she also lost a dear friend.

    “He had such a gentle personality, he was a sweetheart to me. He was such a good, good person. The Indonesian fashion world has lost one of its best designers.”

    Titi was among several celebrities who participated in Adesagi’s first solo show, “Almost Famous”, during the Indonesian Fashion Designers Association [IPMI] annual event in October 2011. Others included singers Ruth Sahanaya and Dewi Sandra, as well as Manohara, who was a close friend of Randy Yan, who died with the designer due to apparent carbon monoxide poisoning from a water heater. Adesagi and Randy were spending the New Year’s weekend in the designer’s hometown, friends and colleagues said.

    “I’m still in shock,” Dewi tweeted.

    Fellow designers expressed sadness that he died just as his career was taking off. Born Ade Candra Kirana Sagi, the graduate of Bunka School of Fashion worked as a fashion stylist for Ramli, and later as a designer for Martha Beauty Gallery and creative designer for Susi Hedijanto, according to Kamus Mode Indonesia (Indonesian Fashion Encyclopedia). He became an independent designer in 2002, with a vow to become the “creator of colorful dreams”, as he described himself in his Twitter biography.

    “The IPMI show was his first and last show, and his determination was just paying off,” said designer Sapto Djojokartiko, who knew Adesagi for 14 years. “He told me a lot about his life. The deepest impression he has left on me is from the struggles of his career, but also how he remained humble regardless of his achievements.”

    Ninuk Mardiana Pambudy, a journalist and co-author of Kamus Mode Indonesia, said Adesagi was starting to make his mark, especially in bringing ready to wear to a wider market.

    “He wasn’t the type of designer to produce a ‘fantastic’ creation to attract attention. But he had distinctive, edgy and fluid designs that were high quality. In doing ready to wear, Adesagi helped Indonesian fashion to be enjoyed and appreciated by many people. It’s not easy for a young designer to set up their own ready-to-wear business but he had the courage to do it.”

    Up and coming designer Didiet Maulana said vibrant designs and color were Adesagi’s design trademarks. “He wanted to make women of all ages beautiful.”

    Didiet counted Adesagi and Randy, a boutique owner and commercial model, as friends. “Randy was a loveable person, he always brought good vibes and was positive. He was a very hard worker.”

    Didiet said he would remember the colors of Adesagi’s personality.

    “He was always smiling and caring for people,” he said of Adesagi, whose mother had died in December 2011. “The color of his life was always spring and summer, even if there was a storm happening. He always gave people a summer breeze.”
  • SBY outlines economic strategy to IDX

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    If the stock market was “Kid-Zania”, then President Susilo Bambang Yudhoyono’s speech at the first day of trading on Monday was like a father laying out his financial plans so that the kids could continue playing grown-ups.

    In so many words, Yudhoyono said the Indonesia Stock Exchange (IDX) owed much of its positive performance in 2011 to prudent fiscal and monetary policies formed under his stewardship.

    The stock market ended a bumpy year on Dec. 30, 2011, with the Jakarta Composite Index (JCI) at 3,821.99, growing by a modest 3.2 percent compared to the previous year, making it nonetheless the third best performer globally in an era of great economic uncertainty.

    In his keynote speech, Yudho-yono told stock traders that the country had to be prepared for another round of uncertainty as decision makers in the US and Europe were still struggling to avoid another recession.

    A government-appointed think tank, the National Economic Committee (KEN), warned recently that crises in the developed world would weaken Indonesian exports, create foreign liquidity problems and hurt investment growth. The committee said Indonesia’s financial markets were poised to bear the brunt of high volatility.

    Gloomy outlook aside, there was room for hope, Yudhoyono said, especially after Fitch Ratings had reinstated the status of Indonesian sovereign debt to investment-grade level. Yudhoyono said he would maximize efforts to cash in on the positive momentum.

    Yudhoyono’s strategy for weathering the external turbulence is to maintain his style of economic leadership, which has been characterized by a conservative fiscal policy — meaning a low state budget deficit, high domestic consumption and double-digit export growth.

    In the finalized 2012 state budget, the government predicted revenue of Rp 1,292.9 trillion with expected state spending of Rp 1,418.5 trillion; and a budget deficit of 1.5 percent of GDP. Yudhoyono said the 2011 budget deficit stood at 1.3 percent, well below the 2 percent target.

    The Finance Ministry said that it hoped to maintain inflation at a maximum of 5.3 percent this year. The inflation rate stood at 3.79 percent in 2011.

    “We have to maintain the fiscal policy, the debt to GDP ratio, inflation rate and the interest rate. When the government achieves such conditions, it is the economic actors’ time to step up,” the President said.

    Yudhoyono may argue that the performance of the stock market should reflect the country’s economic fundamentals, which he has vowed to maintain.

    However, analysts have long argued that the IDX suffers from a structural problem of having too much foreign funds in its investment pool, which makes it extremely vulnerable to external shocks.

    Foreign funds traditionally control more than 60 percent of daily transactions in the stock market, which reached Rp 24.2 trillion by the end of last year.

    Considering the large amount of so-called “hot” money, volatility in the Indonesian financial market directly translates into more pressure on the rupiah.

    IDX president director Ito Warsito brushed off fears over the inability to increase the proportion of Indonesian investors, saying that it was an accepted characteristic of the Indonesian stock market.

    He denied that more foreign investors would cause instability in the secondary market.

    “An increase in the number of foreign investors is a logical consequence of Indonesia being of interest to global investors,” he said.

    In his speech, Yudhoyono failed to address these concerns, which have the potential to destabilize the economy. KEN, the economic think tank that the President personally appointed, warned that Indonesia should reactivate the currency-swap agreement with China and Japan under the Chiang Mai Initiative in order quell this single-most detrimental force in the economy.
  • Discovering enchanting Selayar, South Sulawesi

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    Selayar Islands regency in South Sulawesi has every reason to make its island group a marine tourist destination.

    Located between the Flores Sea and the Makassar Strait, the regency has diverse and beautiful tourist attractions on offer.

    Apart from Taka Bonerate National Park, Selayar has a number of gorgeous sites and diving areas. Several islands in the regency also possess captivating natural scenery.

    Selayar covers an area of 1,357 square kilometers and comprises 132 islands, of which only 29 are inhabited. Belang-belang is one of those islands, where during the full moon various species of turtle come ashore to lay their eggs.

    “Many people go to the island to catch turtle eggs during the full moon to sell in Bali. We fear the turtles in the area may become extinct because of illegal hunting so we’ve assigned security guards there,” said Selayar Islands Regent Syahrir Wahab.

    There is also Batu Island, with its unique landscape comprised entirely of stones. The island is home to numerous swallows, and locals have made this zone of birds their source of living.

    Tourists and nature lovers who aren’t inclined to go to Taka Bonerate have several alternatives not far from the city of Benteng – the capital of Selayar Islands regency.

    The eastern coast is a sport diving area with scenic underwater panoramas featuring diverse coral and marine biota similar to that of Taka Bonerate. With a similar topography, the area is a favorite.

    Baloyya Beach is known for its sloping white sand and clear blue water, adorned with varied coral reef underneath. Near the beach are two natural caves and several islets. Situated south of the western coast of Selayar, Baloyya is only about 9 kilometers from Benteng. Jammeng, a tourist village not far from Benteng, is also a convenient place for relaxing. Aside from the undersea beauty, the area boasts a cascading waterfall.

    Selayar also offers historical sites and relics to visit. In Benteng, a large bronze gong created around 1686 is preserved as an heirloom. It is said there are only two such gongs in the world, the other found in Vietnam.

    At the Padang Village Museum in Benteng there are heirlooms such as a large anchor and cannon as well as relics indicating traces of shipping and trade relations in the 17th and 18th centuries between China and the islands.

    A sightseeing tour of Benteng, with coconut trees lining its coastal fringe, is particularly enjoyable. The city is a producer of snacks made of melinjo and kenari nuts and also grows citrus fruits. The process of making the snacks by hand is fascinating to observe.

    At the sea terminal of Pamatata in Selayar, visitors can feast their eyes on a landscape of tree-shaded rocky promontories along the shoreline. On the way to Benteng, about 50 kilometers away, travelers are pampered with expanses of white sand and rows of coconut trees.

    Before visiting Benteng from South Sulawesi’s mainland, visitors can stop and rest in Bulukumba regency. In the regency dubbed “Butta Panrita Lopi” or boat craftsmen’s settlement, tourists can observe the process of phinisi or traditional wooden boat building that is unique to South Sulawesi.

    Near the terminal of Bira in Bulukumba, from which visitors cross the strait to Selayar, they can go to the Cape of Bira, an area with very fine white sand and clear water that offers good swimming and diving.

    Touring the Selayar Islands does take time and consume energy. But as soon as one arrives at Pamatata and reaches Benteng it is well worth the effort, as these sites — let alone the national park of Taka Bonerate — enchant and offer magnificent journeying well worth exploring.
  • Govt to end private car fuel subsidies in April

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    The government says it will end the sale of subsidized fuel to private cars in Greater Jakarta in April, pending approval from the House of Representatives.

    “In these [next] three months, we’re first going to test the mechanism. Only public transportation vehicles, motorcycles and fishermen would be able to buy subsidized fuels,” downstream oil and gas regulator BPH Migas Agus Budihartono committee member said at the Office of the Coordinating Economic Minister in Jakarta on Monday.

    The government would also install radio frequency identification devices (RFID) on public transportation vehicles to monitor fuel consumption, Agus added.

    Subsidized fuel limits would eventually be expanded to other provinces, although the government has offered no clear time table.

    Agus said the government was waiting for the revision of a 2006 presidential regulation on fuel prices to give it a legal basis to regulate subsidized fuel users.

    After the revision is completed, the government will officially propose its plan to the House, which rejected a similar proposal last year for what it said was inadequate analysis of the effects of the fuel subsidy restrictions.

    Energy and Mineral Resources Minister Jero Wacik said he was confident that the House would pass the proposal this year since the 2012 State Budget mandated that fuel limits be implemented in April.

    “We’ll discuss with the House. Now we’re arranging the fixed proposal. We will announce the details next week,” Jero said.

    The government has long been criticized for “poorly targeted” subsidies, as hundreds of trillions of rupiah in fuel subsidies have gone to the relatively well off, reducing resources for infrastructure development and social spending.

    President Susilo Bambang Yu-dhoyono has conceded the point to critics, agreeing to reduce spending on subsidies, although maintaining that raising subsidized fuel prices was not the only way to do so.

    Observers said fuel prices hike would be an immensely unpopular policy that might trigger price hikes across the board, which might in turn trigger grassroots protests.

    Bank Indonesia (BI) Governor Darmin Nasution told The Jakarta Post that limiting fuel subsidies might lead to a 0.6 to 0.9 percent increase over the 4.5 percent headline inflation rate predicted for 2012, while raising fuel subsidies might boost
    inflation estimates by one percent.

    The quota for subsidized fuels has been set at 40 million kiloliters (kl) for 2102 — slightly lower than 40.49 kl last year — which includes a 2.5 million kl fiscal reserve to allow the government to use funds allocated for fuels for development if the quota is unmet.

    Coordinating Economic Minister Hatta Rajasa said the government would create a team to help BPH Migas supervise subsidized fuel distribution to prevent “excessive distortions” in the field.

    A lawmaker from House Commission VII overseeing energy, Satya W. Yudha from the Golkar Party, said the Commission was waiting for the government’s official proposal.

    If the proposed scheme was the same as last year’s, Satya said the Commission would verify if gas stations could provide more non-subsidized fuels in April.

    “If the infrastructure is not ready, it doesn’t matter. I suggest that we provide non-subsidized Premium [one of most-used subsidized fuels] for private cars so that they will have choices,” he said over the telephone.

    Pri Agung Rakhmanto, an energy expert from the ReforMiner Institute, urged the government to develop a definitive mechanism as soon as possible to implement its policy.

    Rakhmanto attributed government failure to convince the House last year to a lack of clarity in implementing the restrictions.
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